Your business deserves a quality website

We know that web design is an essential part for the visibility of your brand online. This may be, one of the most valuable investments in your business. The main thing is to hire a professional web design company, so it would be very useful to consider the following steps to identify the best web designer to make your website as a place to do business.

1. Creating a unique brand identity

A professional web design company always thinks about your brand identity and create an illustrative presence for your company or brand that is consistent in all contexts in which it will submit. Right from conceptualization of a web page, corporate logo and business cards that are complement your online identity to creating and managing all social networking profiles to form complete online presence.

2. Form, structure and purpose of content

The content and design should be thematic and are perfectly aligned on your website. Web presence attracts more attention when you have great content and structure is well defined. Most of visitors do not tend to browse more information on your website incase the structure is not user friendly and results in drop-outs.

In addition to this, Call-to-action web pages can be buried in a messy design, large blocks of small text or lost in a confusing navigation. Therefore, the benefit of working with professional designers is that they work with content to craft it as clear and effective way to communicate with potential customers.

3. Influx of Visitors

Since you are not looking for just clicks on your website, you need visitors looking for your website for products and services you offer. It can be commonly seen that visitors leave a site within few seconds or a minute max of their visit. This results in increased bounced rate and is not good sign for your website. To address this problem, professional web designers execute an interactive design and architecture that keep users interested in your page and even prompting them to come back to your website.

4. More Conversions

Conversion is the ultimate goal of your investment on the web. Website’s aim is to achieve this goal you had set, by prompting your visitors on web to subscribe/buy your services/products for which you created your webpages. When a customer comes to your website, the navigation structure should be easy, theme of the website should complement your line of business and content should be compelling in order for conversions to be realized.

5. Distinction and Description

A website that may seem to us good does not mean it addresses the needs of a particular business. In a particular industry, most web pages are similar. Many of the things to say unsaid and also the design can not be too transgressor. Many web design companies do not put enough effort in explaining why they are special compared to the rest of the competitors in the market. An experienced team of web professionals can create quality design that stands out of the crowd and sends out a strong positive message to the target audience.

Fairhall Solutions is a offshore web design & development company based in Delhi, India that has become a benchmark for unique and professional web design services. We have more than 14 years of experience providing services to companies of all sizes and industries, be it stock exchange, tourism, industrial manufacturing, technology consulting, food processing etc . Our professional web designers understand your needs before starting work, plan an appropriate solution and deliver it within timelines quoted retaining the highest of the work ethics and standards: We believe in customer interaction before the action.

Conceive some facts about SEO for your website

SEO is an important part of digital marketing. This doesn’t mean to generate traffic and get good position only in search engines like Google, Yahoo and Bing but it also explains – How to keep your website updated as per latest trends. If you are doing SEO for your web, then you must be aware about internal link architecture, content distribution, page speed and responsive aspect, that helps to make thrust impressions in user’s eye.

Ranking is important

Ranking is important always, but if you have just started your SEO (search engine optimization) for website, then it may take several months and at times more than a year to get good position on competitive keywords. Big players are already there. You must consider some alternate keywords, which are not as competitive and that can drive some traffic on your website through search engines. This way, website will be visible in search engines. Ranking on high-competitive keywords can send more traffic.

Engagement on website - Content is the KING

Once visitor lands on your website; directly or via search engine..the next big challenge is to ENGAGE. Rich content not only helps to engage user but plays a vital role in bringing them back on your website. Relevant keywords and content in web page help a lot in driving traffic and engage user on web page through search engines. Your internal link structure should be user friendly, easy to navigate on website. Emerging relevant topics, images and videos help to engage user longer on website. You must keep a call-to-action option from each product/service page.

Responsive Web Design (Recommended)

Users are trending on mobile and tablet. Making your website responsive  website is useful both for SEO aspect and from user's point of view. Facts explain, Building a responsive website design is easy to maintain at one place. Creating a separate mobile based version of your website could be hard to maintain, especially for SEO perspective. Search engine like Google loves a responsive website design as it demonstrates your approach for developing a site which is easy to navigate and browse for your visitors .

If you are about to hire an SEO company for your website promotion, you must conceive all above mentioned activities. All facts are not only related to SEO perspective but also it helps a lot in user engagement.

This information is provided by Fairhall Solutions - An IT solutions company in Delhi, India. We always welcome you for your requirements.

Why You Should Continue With SEO Campaign

We all are familiar with the term – Search Engine Optimization. Sometimes we have heard “SEO is dead”. SEO is still alive, and only the way to do SEO is changed. Nowadays, SEO has moved towards better user experience. Few years back, SEO guys' focus was to generate traffic and ranking. Many of them used to focus on unethical SEO practices like - too much link creation, keywords stuffing, and unusual keywords specific web page creation. Panda and Penguin updates from Google were resultant of these practices. So "do or don’t SEO" ? Before taking any action, one must conceive a few points:

Is it good to do SEO?

SEO is an integral part of digital marketing activity, which is free. It not only helps to improve visibility, but also drives relevant traffic to your website. It is always good to do SEO but you need to be very careful and clear about what your website speaks to users. Think about the relevanct keywords that can drive traffic on your website and provide useful information for your target Audience. In whole digital marketing campaign, you will find there are too many competitors in similar industry. So if you don’t focus on SEO, Your competitor will be doing and reap all the benefits.

What Updates Explain?

We often complaint about Search engine algorithm updates. Updates shall continue in future also, and its good in a way.. Every update diversify about ethical and unethical practices in SEO. If your site went down due to an algorithmic update; you must focus on your On-page and Off-page activity as well. By fixing some issues, you can recover your website traffic gradually. Always try to make your website for a better user experience and not for a better search engine experience. Longtail keywords optimization, Social media engagement and content marketing (Text, Links, Images, Infographics & Videos) can help to engage user on your website and also improves relevancy of your web.

Budget Constraints:

We very well know, SEO budget is very low in cost than other digital marketing activities. PPC, Email marketing, affiliate marketing require big budgets. You can retain your SEO campaign cost by making a proper strategy according to user experience. Put spicy content, user-friendly navigation, call to action in your webpage. This not only helps user to understand your services, but is also good for search engine activities. Onsite action and strategy can leverage to retain your cost.

SEO is competitive - But your analytic analysis can help to generate sufficient traffic on your webpage. You should keep your campaign continued with SEO activities. Try to do ethical
search engine optimization that will save your site from getting penalized by search engines. You can try with your website with PPC campaign until your site get visibility in search engines.