Wednesday, February 18, 2015

Conceive some facts about SEO for your website

SEO is an important part of digital marketing. This doesn’t mean to generate traffic and get good position only in search engines like Google, Yahoo and Bing but it also explains – How to keep your website updated as per latest trends. If you are doing SEO for your web, then you must be aware about internal link architecture, content distribution, page speed and responsive aspect, that helps to make thrust impressions in user’s eye.

Ranking is important

Ranking is important always, but if you have just started your SEO (search engine optimization) for website, then it may take several months and at times more than a year to get good position on competitive keywords. Big players are already there. You must consider some alternate keywords, which are not as competitive and that can drive some traffic on your website through search engines. This way, website will be visible in search engines. Ranking on high-competitive keywords can send more traffic.

Engagement on website - Content is the KING

Once visitor lands on your website; directly or via search engine..the next big challenge is to ENGAGE. Rich content not only helps to engage user but plays a vital role in bringing them back on your website. Relevant keywords and content in web page help a lot in driving traffic and engage user on web page through search engines. Your internal link structure should be user friendly, easy to navigate on website. Emerging relevant topics, images and videos help to engage user longer on website. You must keep a call-to-action option from each product/service page.

Responsive Web Design (Recommended)

Users are trending on mobile and tablet. Making your website responsive  website is useful both for SEO aspect and from user's point of view. Facts explain, Building a responsive website design is easy to maintain at one place. Creating a separate mobile based version of your website could be hard to maintain, especially for SEO perspective. Search engine like Google loves a responsive website design as it demonstrates your approach for developing a site which is easy to navigate and browse for your visitors .

If you are about to hire an SEO company for your website promotion, you must conceive all above mentioned activities. All facts are not only related to SEO perspective but also it helps a lot in user engagement.

This information is provided by Fairhall Solutions - An IT solutions company in Delhi, India. We always welcome you for your requirements.

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