We all are familiar with the term – Search Engine Optimization. Sometimes we have heard “SEO is dead”. SEO is still alive, and only the way to do SEO is changed. Nowadays, SEO has moved towards better user experience. Few years back, SEO guys' focus was to generate traffic and ranking. Many of them used to focus on unethical SEO practices like - too much link creation, keywords stuffing, and unusual keywords specific web page creation. Panda and Penguin updates from Google were resultant of these practices. So "do or don’t SEO" ? Before taking any action, one must conceive a few points:
Is it good to do SEO?
SEO is an integral part of digital marketing activity, which is free. It not only helps to improve visibility, but also drives relevant traffic to your website. It is always good to do SEO but you need to be very careful and clear about what your website speaks to users. Think about the relevanct keywords that can drive traffic on your website and provide useful information for your target Audience. In whole digital marketing campaign, you will find there are too many competitors in similar industry. So if you don’t focus on SEO, Your competitor will be doing and reap all the benefits.
What Updates Explain?
We often complaint about Search engine algorithm updates. Updates shall continue in future also, and its good in a way.. Every update diversify about ethical and unethical practices in SEO. If your site went down due to an algorithmic update; you must focus on your On-page and Off-page activity as well. By fixing some issues, you can recover your website traffic gradually. Always try to make your website for a better user experience and not for a better search engine experience. Longtail keywords optimization, Social media engagement and content marketing (Text, Links, Images, Infographics & Videos) can help to engage user on your website and also improves relevancy of your web.
Budget Constraints:
We very well know, SEO budget is very low in cost than other digital marketing activities. PPC, Email marketing, affiliate marketing require big budgets. You can retain your SEO campaign cost by making a proper strategy according to user experience. Put spicy content, user-friendly navigation, call to action in your webpage. This not only helps user to understand your services, but is also good for search engine activities. Onsite action and strategy can leverage to retain your cost.
SEO is competitive - But your analytic analysis can help to generate sufficient traffic on your webpage. You should keep your campaign continued with SEO activities. Try to do ethical
search engine optimization that will save your site from getting penalized by search engines. You can try with your website with PPC campaign until your site get visibility in search engines.
Is it good to do SEO?
SEO is an integral part of digital marketing activity, which is free. It not only helps to improve visibility, but also drives relevant traffic to your website. It is always good to do SEO but you need to be very careful and clear about what your website speaks to users. Think about the relevanct keywords that can drive traffic on your website and provide useful information for your target Audience. In whole digital marketing campaign, you will find there are too many competitors in similar industry. So if you don’t focus on SEO, Your competitor will be doing and reap all the benefits.
What Updates Explain?
We often complaint about Search engine algorithm updates. Updates shall continue in future also, and its good in a way.. Every update diversify about ethical and unethical practices in SEO. If your site went down due to an algorithmic update; you must focus on your On-page and Off-page activity as well. By fixing some issues, you can recover your website traffic gradually. Always try to make your website for a better user experience and not for a better search engine experience. Longtail keywords optimization, Social media engagement and content marketing (Text, Links, Images, Infographics & Videos) can help to engage user on your website and also improves relevancy of your web.
Budget Constraints:
We very well know, SEO budget is very low in cost than other digital marketing activities. PPC, Email marketing, affiliate marketing require big budgets. You can retain your SEO campaign cost by making a proper strategy according to user experience. Put spicy content, user-friendly navigation, call to action in your webpage. This not only helps user to understand your services, but is also good for search engine activities. Onsite action and strategy can leverage to retain your cost.
SEO is competitive - But your analytic analysis can help to generate sufficient traffic on your webpage. You should keep your campaign continued with SEO activities. Try to do ethical
search engine optimization that will save your site from getting penalized by search engines. You can try with your website with PPC campaign until your site get visibility in search engines.
No comments:
Post a Comment